KATARINA HEIN · COMMUNICATIONS STRATEGIST & DIGITAL STORYTELLER
I turn complicated information into content people understand, care about and act on.
Murrow Award-winning digital strategist with experience across newsrooms, political campaigns, brands and entertainment. Based in Washington, D.C.
Murrow Award
2026 Regional Edward R. Murrow Award, Region 12, Digital
AP Award
2023 Associated Press Outstanding Website, 2nd Place, WBAL.com
10M+
Annual website sessions on platforms I managed
7M
Annual digital radio streams per station, WBAL NewsRadio and 98 Rock
30%+
Annual YouTube subscriber growth, WBAL NewsRadio
2M
Views on a single short-form video
643K+
Organic YouTube views at Metro Motor, no paid ads
What I do
Digital strategy & audience growth
Ran 23+ social channels and two websites with 10M+ annual sessions. At Metro Motor, grew Facebook views 1,800% and earned 643K+ YouTube views without paid ads. One casino campaign hit 743,610 views in a single week.
Multimedia storytelling
Played a major role in WBAL.com’s Murrow Award-winning Key Bridge anniversary package. Produced up to 40+ short-form videos a week, with individual videos reaching 2M views. Covered concerts and festivals including Linkin Park, Foo Fighters and Boardwalk Rock.
Political & public affairs communications
Packaged election results, legislative and government accountability coverage, and interviews with elected officials at WBAL. Now write SMS/MMS fundraising for congressional campaigns, including a single text that raised thousands from new donors and work that contributed to campaigns’ highest donation months.
Writing & thought leadership
Three years of AP-style news writing and editing. Now write 50 to 60 LinkedIn posts a month for executives in benefits and HR, each in the client’s own voice. Led media outreach for Metro Motor’s Wiper Week campaign, which kicked off on ABC7.
Explore my work
Leadership
At Hearst, I supervised 3 digital producers, coordinated digital coverage with a 13-person reporting team and trained 15+ staff on WordPress. I managed 2 websites, 23+ social channels, 2 YouTube channels, 2 newsletters and daily mobile push alerts, often during breaking news.
Recommendations
“Katarina is an incredibly skilled and hardworking professional with deep expertise in producing engaging digital content. She is a proven leader who consistently brings immense creativity and a positive attitude to her work.”
Jacob Kerr
Assistant News Director, WBAL NewsRadio
“Katarina is driven, dedicated, and contributes to many departments across our media platforms. Not only does she offer up ideas to help the brands, she’s also willing to pitch in wherever she can – which does not go unnoticed.”
Scott Lester
Programming & Production Coordinator, 98 Rock Baltimore/WIYY-FM
“Katarina’s work ethic and creative spirit is an asset to any workplace. Out of the box thinking along with a high standard of quality is what she brings to every project.”
Justin Johnson
Program Director, 98 Rock Baltimore/WIYY-FM
“As someone who has had the honor of working under her, Katarina is more than just a great leader. Her dedication, commitment to the highest quality, and most importantly, her ability to empathize and reason with her employees had a profound impact on my career, and I am fully confident that she will utilize this effective approach in all of her current and future endeavors”
Anders Culiner
Digital Producer, 98 Rock Baltimore & WBAL NewsRadio
“Katarina brings a passion to the workplace that is infectious. She motivates people to be more creative and open with their ideas which helps them find a voice. Collaboration is the name of the game, and it ensures a successful product every time.”
Kaitlyn Bancroft
Midday Anchor, WBAL NewsRadio
Experience
Linked Revenue, Content Writer (contract)
August 2026 – present
Groundfloor Political, Political Digital Associate (contract)
August 2026 – present
Metro Motor, Digital Content & Marketing Strategist
April 2025 – August 2026
Hearst / WBAL NewsRadio & 98 Rock, Digital Content Manager
June 2023 – December 2025
University of Maryland, B.S. Community Health
2023
Awards: 2026 Regional Edward R. Murrow Award (Region 12, Digital) · 2023 AP Outstanding Website Award, 2nd Place
Let’s talk.
I’m looking for my next role in communications and digital strategy. If you need someone who can move from breaking news to a fundraising push to a brand campaign in the same week, I’d love to hear from you.
