I’m a digital content strategist, storyteller, and community-driven creative who believes the best content starts with curiosity and connection.
I blend creativity with data to build smart social, video, and editorial experiences that feel human — and deliver real results.
WHAT I DO
Professionally, I lead social and digital content strategy for high-traffic brands at Hearst, managing web, social, video, and newsletter platforms that reach millions each year.
I create platform-specific multimedia content, analyze audience behavior, and use analytics and social listening to guide creative decisions. I specialize in turning complex or fast-moving information into content that feels approachable, timely, and engaging.
I’m especially comfortable navigating sensitive topics and high-visibility moments with accuracy, care, and strong editorial judgment.
I’ve produced and supported content across live events, breaking news, sports, entertainment, and branded campaigns, including:
- Boardwalk Rock Festival
- 98 Rock’s Spring Thing
- NFL Draft & Orioles Spring Training coverage
- Flagship Ravens & Orioles reporting
- Primary and general election coverage
- Blood drives & community initiatives
- Francis Scott Key Bridge collapse coverage
- WBAL NewsRadio’s 100-year centennial archive and storytelling project
- Beer launches & live promotional campaigns
- Two original dating shows: The Hookup and The Golden Hookup
- Bring Your Original Band (local music video + interview series)
- Games of Summer (fast-turn, comedic daily digital series)
Growing up everywhere shaped how i see everything
I was raised overseas as the child of diplomats, spending much of my life in Madagascar, Tanzania, Egypt, Canada, and France — and studying twice in Marseille. Living across cultures (and speaking Serbian at home) taught me how to observe closely, adapt quickly, and connect with people from all walks of life.
It also made me naturally curious. When I walk down the street, every sign, poster, sticker, and storefront catches my eye. Inspiration is everywhere. The best content isn’t forced — it’s pulled from the world around you.
Community health is where my storytelling began
I earned my Bachelor of Science in Community Health from the University of Maryland, where I studied health equity, ethics, and the social determinants that shape how people live and access information.
My work explored topics like health disparities, colonization’s impact on public health, food insecurity, accessibility, and environmental health. I supported applied projects including grant reporting for food locker programs, accessibility travel guides for individuals with intellectual and developmental disabilities, and research on food deserts.
Before media, I also worked as a Certified Nursing Assistant — an experience that grounded me in empathy, clarity, and trust. Those values still guide how I communicate today.
Because at its core, good content is service
katarinahein.com 